Brand Specialists & Branding Experts

A branding agency helps to define a brand and can assist with the brand identity and design implementation also. A branding agency is usually responsible for creating an identity and look and feel that is cohesive in its approach. Verbal and visual brand clarity is essential in understanding how to scale and grow your brand.

If you are looking to find the right branding agency you can consider the following:

• Determine and set out the criteria in which you will shortlist an agency.
• Make sure you meet the people you will be working with.
• Seek social proof from case studies, client testimonials or reviews.
• Ask questions around the process and make sure you have a deep understanding of the work you’re going to undertake. Its essential to be aligned on what a successful outcome looks like.
• Be clear on how you wish to improve your company’s reputation.
• Identify the key stakeholders that need to be involved in the process and ensure they’re present in the initial meetings.

A good creative agency (like any business) should be well presented. It’s true what they say that first impressions leave a lasting impact so the initial experience you have when interacting with a creative team should be professional, meaningful and memorable. A good agency will be able to display a good understanding of the challenges you face and have demonstrable experience (client examples, project case studies, testimonials) in delivering projects of a similar nature. They should have good communication skills and be able to easily explain their process and ideas with clarity.

A brand specialist is typically someone who has vast experience working with businesses specifically on the development of their brand. In many cases they become a guardian of your brand and can almost act as a brand manager!  A brand specialist will help businesses to grow a successful brand. A brand specialist will work closely with company founders, the marketing team and executive team to understand the challenges a business is facing in regards to the brand. Commonly these challenges can be with brand positioning, differentiation and communication. In any case a brand specialist will work through these challenges and help businesses find the clarity they need to communicate their brand effectively.

A brand specialist can support your brand in a number of ways. A brand specialist can provide dedicated consultancy to help you understand the challenges your brand is facing. A brand specialist can help with any communication issues. Being able to articulate your brand clearly and with complete clarity isn’t as easy as you may think. A brand specialist can help overcome any issues around differentiation and positioning. Differentiation and positioning are crucial for customers to understand your brand offering. A brand specialist will help you to clearly define why a customer should pick your brand over that of your competitors. Brand specialist jobs rely on developing great collaborative working relationships to ensure everyone is aligned with the overall long-term strategy.

A brand specialist will typically provide support in the following areas.

• Brand Consultancy
• Brand Workshops
• Brand Design & Visual Identity
• Brand Strategy
• Brand Management
• Brand Equity
• Brand Ambassadors
• Market Research & Competitor Analysis

Brand specialists work with brands to help future proof the business for long term success. Brand specialist jobs can fall into two categories. These are typically strategy or creative. Strategy focusses more on the brand vision, brand values and purpose. Where as creative focusses more on the brand look and feel. Ensuring your branding efforts really hit the mark with your ideal customer.