Brand Consultant

Brand consultants will help you to identify and implement a successful brand strategy that helps better position your brand for future growth. We take into account how you are currently positioned in the market and work with you to ensure that your customers’ experience with your brand is consistent and cohesive in its approach. Our approach is focussed on creating a brand strategy that helps to create the clarity you need to communicate your brand consistently verbally and visually. We also ensure that your brand is perfectly positioned for your target audience.

A brand consultant works with businesses to identify the challenges they face and then creates a strategy which is going to help them to address these issues. In most cases market research will be carried out to review the competitive landscape and avoid any potential pitfalls. Commonly these challenges are built around ideas of differentiation (brand positioning), brand culture and brand communication. A brand consultant will help to create clarity on the verbal and visual brand communication.  The benefit of working with brand consultants is that you learn and understand how to consistently implement your brand across all customer touch-points.  Your brand impacts everything from content strategy, graphic design, packaging design and social media too. A brand consultant will help you to consistently implement and activate across all customer acquisition channels.

A strategic brand consultant helps brands to implement and refine a successful brand strategy which results in brand and business growth. A strategic consultancy provides insight and expertise which helps to position your brand more clearly for your target audience. Our team is made up of a brand consultant and a creative team that work collaboratively on your brands challenges. Brand consultants have a strategic process which helps businesses gain the clarity they need to align a team (or business) and build a cohesive brand.

A branding expert has a specialist set of skills that are deeply focussed around the different elements and attributes that make up a brand. A brand expert also known as a brand strategist understands the dynamics of vision, positioning, visual identity, narrative, touch points, value proposition (and much more) but more importantly they are able to transfer this understanding into actionable insight which will help to transform and elevate your brand. Brand consultants work collaboratively with you and your team to help position your brand for future growth.

A good brand consultant should display good knowledge and understanding of brands and business. They should be able to provide insight and expertise and have a well defined process which is tried and tested. Social proof is a great measuring stick, client case studies, testimonials and reviews. Brand consultants should display suitable experience and examples of their work where their input has had a direct impact on the success and growth of the business.

Today branding is essential for all businesses. Everyone from start up and small businesses to large commercial organisations. Your brand is the one thing your competitors can’t copy and it is the number one tool to reduce the gap that exists between your business and customers. Over the years we’ve worked with founders, co-founders, marketing teams, product teams and many more to help them build brands that really do impact business growth and take their business to new levels.