Brand Workshop

A workshop helps to create the clarity required to refine and implement a successful brand strategy. The workshop is designed to challenge and define ideas around your brand. It ensures everyone is aligned and on the same page when it comes to your brands core values and future positioning. We work within a collaborative environment to understand the challenges you face as a brand and work together to build a brand that will be true to your brand’s purpose and reach your business goals.  The workshop format allows us to cover topics in more detail and go beyond the surface level information to unlock much deeper insights about your brand. 

A workshop format brings together founders, key stakeholders, business leaders and members of the executive team to ensure everyone is aligned and consistently pulling together in the same direction. It usually runs over an agreed amount of time and is led by a branding expert.  

A series of tasks, exercises and meaningful conversations are carried out to help create the clarity required to position the brand for future growth (and achieve your business goals).  This can include discussions around brand experience, brand purpose, brand vision, target audience, brand values, brand archetype, the brand’s personality, the brand’s identity, tone of voice and much more. 

A brand strategy workshop is carried out to help define a brand. A brand strategy workshop is helpful for brands that are looking to scale and grow. The workshop environment helps to spark conversation, uncover insight and opportunities that will help to strengthen the strategic direction of the brand to become more profitable. The first step to building and developing your brand (long term) is to be clear on the underlying brand strategy. This will underpin all future brand growth. 

The key to preparing for a brand meeting is as follows: 

• Have clear objectives before entering the meeting as to what you wish to achieve. 
• Make sure you have core team members attend the meeting so that you can make key decisions and assign actions in the meeting. 
• Ensure you have a good understanding of the competitive landscape and the challenges you wish to overcome in the meeting.
• Stay focussed on the overall goals and objectives of the meeting and try not to spend too much time discussing off-topic. 
• Ensure everyone involved in the meeting has the opportunity to contribute ideas and have their say.
• Don’t be afraid to ask questions and follow up questions. Remember we want to go beyond the surface level info and questions will help to uncover new insight.  

Workshops are an important aspect because it ensures everyone is aligned and in agreement with the core fundamentals and future direction of the brand. It provides clarity around some of the brands biggest questions and creates a clear pathway forward which impacts business growth and brand loyalty. Having a clear vision statement and understanding how to consistently communicate your brand in line with your vision is crucial to consistency and growth.

At Grey Coffee we have two workshop formats. We can run a brand workshop online or in person.

Our online format works well for big and small teams. They encourage people to interact and engage on the existing brand challenges. We also have a format that we deliver in person either at an office or preferably at an agreed location away from the office.

A remote location away from the office really helps to reduce distractions and keep everyone focussed at the same time. 

The ultimate goal with our brand strategy workshop is to create a clear path forward for your brand. It’s about understanding how the core brand elements come together and how we can then leverage this information to build a successful branding strategy and create a cohesive brand image. The most successful brands connect with us on an emotional level and inspire human connection (we feel connected to brands). Your brand impacts every customer touch-point and therefore brand thinking should be considered through out the whole customer journey. (including social media content, marketing strategies and even advertising campaigns)