Measuring Success.
For every project we’re appointed on, we believe it’s important for us to understand how design and business align. In doing so we are able to measure the impact of our efforts. As part of the project scope we provided Richard Smith with the following services and agreed on a number of key deliverables within our scope of work.
Retail Interior Design | Commercial Fit Out | Bespoke Counter Design
Richard’s passion and vision was clear to see. We were super excited to work alongside to refine the concept and experience.
Richard Smith is a premium clothing brand that produces the finest garments and occasion wear from their studio in Hale. After meeting with Richard and his family it became clear that he was looking for a creative team to support the design and delivery of his new retail space in Hale, Manchester.
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There were two key parts to the project. The first would be the design of the retail space, this would be specifically for the launch of his latest Red/Black label collection. Secondly, moving through the retail space up to the first floor where he would carry out all his bespoke fittings.
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After a number of meetings it was very clear that this was a significant step for Richard Smith. Having been based in the city of Manchester they had the opportunity to move to a retail space in Hale. This was a totally new experience for them and it was crucial that GC walked them through the process to make sure they were comfortable with each stage.
We built out the project team and were pleased to introduce Project Utopia to the project. We carefully worked through each stage collaboratively keeping our focus on the main vision and goals. The project has been a great success but has yet to realise it’s true potential with the challenges retail has faced with C-19.
We both liked the idea of having a very modern retail space and a traditional but modern design concept for the bespoke fitting room. We came up with the concept of the secret door in the retail area to firstly make best use of the space but also to create more of an experience for the customer as they head up to the first floor bespoke fitting room.
Overall we had an amazing time working with Richard Smith and his family and we wish them every success with the business. Grey Coffee hopes to continue to support Richard Smith in the future as his brand continues to go from strength to strength.
All good relationships can start over a coffee. If you’re ready to reduce the gap that exists between your brand and customers let’s start with coffee and a chat.
Learn to think brand first and shape experiences that will connect with more customers.
In Brand Matters we provide monthly insight into brand strategy and interior architecture and how it can help your brand grow.
Established in 2010 Grey Coffee set out to design brands and shape digital experiences that would impact business growth and brand loyalty. Since then Grey Coffee has evolved, we have a wealth of understanding and experience that enables us to create successful brands that are able to sustain long term growth.
We have developed our own unique brand strategy workshops, provided brand consultancy for a number of very successful brands (see our client list above) and continue to evolve our brand expertise and services when it comes to brand storytelling, brand communication and brand design.
Over the years it became clear to us that businesses struggle to consistently communicate their brand across every customer touchpoint. When the opportunity arose for us to be involved with a complete brand transformation which included the interior design of a commercial space it made us stop and totally rethink and re-imagine the future of Grey Coffee.
The project made us review the impact of brand design and Commercial Interior Design on the overall customer experience. It became really clear to us that the two are intrinsically connected.
Fast forward to today Grey Coffee is widely recognised as a hospitality agency that has successfully delivered a wide range of projects including; bar interior design, cafe interior design, coffee shop interior design, restaurant interior design and restaurant branding.
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